Defitex.in
High-conversion B2B landing pages for the Indian staffing market.
About This Project
These landing pages turn Google Ads clicks into sales calls. Every page has UTM tracking, GTM events, and GA4 funnel analytics wired in. When someone fills a form, Resend fires an email to the sales team and stores the lead in Supabase. The pages are mobile-first and designed for paid traffic conversion. Real campaign data: 18,700 clicks, 446,000 impressions, 15.88% conversion rate across 4 active search campaigns.
Key Features
Results
18.7K
Clicks
446K
Impressions
₹13.50
Avg CPC
15.88%
Conv Rate
Technology Stack
Performance Marketing That Actually Works
I did not just build the landing pages. I ran the ad campaigns that sent traffic to them. Managed budgets, wrote the ad copy, set up conversion tracking, and optimized for cost per lead. These are real numbers from the Google Ads dashboard, not estimates.
18.7K
Clicks
People who clicked the ad
446K
Impressions
Times ads were shown
₹13.50
Avg CPC
Cost per click, efficient targeting
15.88%
Conversion Rate
Industry avg for B2B is 3-5%
Screenshot from the live Google Ads dashboard. 18.7K clicks across 4 campaigns with a 15.88% conversion rate on a B2B staffing product. Every lead stored in Supabase with full UTM attribution. Every conversion tracked through GTM and GA4.
What this means for a product or growth role
Running ads at this scale requires understanding customer acquisition cost, conversion funnels, audience targeting, and ROI measurement. These are the same skills a growth engineer or revenue operations person uses every day.
The 15.88% conversion rate did not happen by accident. It came from writing ad copy that matches what people search for, building landing pages that load fast and have one clear CTA, setting up proper conversion tracking with GTM and GA4, then watching the data and cutting what does not work.
Most marketers cannot build the tracking infrastructure. Most developers do not understand CAC and conversion funnels. Having both means I can own the full growth stack, from writing the ad to storing the lead to analyzing which channel delivers the best ROI.